Men spa-goers is a growing trend. Many spas are taking advantage of this growing clientele by designing tailor-made mens treatments. Introducing masculine products and themes will help men feel more comfortable in their spa visit; they want to see something that is created just for them. With Father's Day approaching, what better time to cater to the growing mens' market.
Pictured below is a magnificent wet room at the Spa Brezza in the Hilton San Diego Resort which is inspired by Indonesia, Thailand, and India cultures.
May 2011 issue of Pulse Magazine, article The New Male Consumer says "Most men are looking for deep tissue massage as a way to relax or for sports recovery...A masculine, relaxing environment is critical for attracting and retaining male customers." Click here to read the full article in Pulse Magazine.
Salt of the Earth's Fire & Ice menthol-infused lotion is a great addition to a sports massage. This product allows for quick acting, long-lasting relief to overworked, strained areas. Men want results and are looking for a lasting impression. When this lotion is applied during a massage, the effects are felt well after the client leaves the spa. The Fire & Ice is also a great add-on retail product where clients can greatly benefit with home use.
With over 50 signature scents to choose from at Salt of the Earth, we offer many diverse blends that also target the mens' market. Some of our best selling mens' scent blends are:
Aloe & Green Tea - Take part in this traditional secret founded centuries ago, as you are subdued into an ancient trance.
Bamboo & Teak - For a rugged, masculine touch - add sandalwood, cedar wood, musk, and just a hint of sweet fruit to magnatize any woman.
Cool Water - Ladies watch out, you can't resist getting close to this refreshing aroma when complimented by someone tall, dark, and handsome.
Visit saltearthspa.com to see the full selection of manly scents or to inquire about the Fire & Ice soothing lotion.
