NEW Travel Whipped Body Creme

Salt of the Earth is thrilled to introduce our new travel sized Whipped Body Creme! Making its debut at the 2011 ISPA Conference Expo it is sure to be a hit for 2012. Order now by calling 877.582.4241 or emailing info@saltearthspa.com

Express Spa Treatments

Every month the International Spa Association conducts a survey to hundreds of spa owners, managers, and industry professionals worldwide. Back in June 2009, respondents commonly cited that they have added or expanded 30-minute or "express" treatments offerings to help meet consumer demands. In fact 86% of all ISPA members offer a 30-minute (or less) treatment on their spa menu. When comparing to the same period in 2008, 46% of respondents experienced an increase in the number of shorter treatment bookings.

Today, everything is faster. Text messaging, drive-through dining, twitter, DVR, the list goes on. I have a hard time reading an entire email anymore, mostly skimming through and getting the main points. Time is one of the most precious resources today and there is not enough of it. Creating an express treatment at your spa may be the thing you need to push your spa through the difficult economy or to push you over the top. Find ways to market your express treatment to quick moving, busy people. Market yourself on Twitter. Talk to Human Resource managers at companies looking for fringe employee benefits. Sit down for a half hour and make a list of individuals or companies you know who love spa treatments, but lack the time to spend on a one or two hour treatment at your spa. These people are busy, so send them a quick email or note letting them know you are thinking of their time and have a service that might work for them.

2011 ISPA Conference Follow-up

Salt of the Earth just finished our first ISPA Expo Conference with our new brand and it was a success! We were able to meet so many influential experts in the spa industry and catch up with some good, old, friends. After the normal tradeshow stress and booth shipping drama, we were able to display our Blend Bar, retail, and professional products effectively. We had MANY compliments on our booth all thanks to the mastermind - Paul Heslop - and his out-of-the-box thinking in every aspect!

We were so excited to meet and make custom products for many spa directors including our wonderful friends at the amazing Red Door Spas.
ISPA had some incredible speakers at the General Sessions including Bert Jacobs at Life is Good, Faith Popcorn, and Tony Hseih at Zappos! They each have unbelievable success stories.
The charity auction at the end of the Conference was a lot of fun and ISPA was able to raise a significant amount of money. Salt of the Earth was competitively bidding on a trip to Las Vegas at the Bellagio including amazing spa treatments but at the last second someone outbid us :(

2011 ISPA Conference & Expo

Salt of the Earth is getting fired up for the upcoming ISPA Conference & Expo at Mandalay Bay, Las Vegas. This will be our second year attending this colossal trade show. Salt of the Earth headquarters has the atmosphere of how I imagine the North Pole feels two weeks before Christmas! Everyone is working hard to make ISPA epic. This show is going to be our biggest yet with our new, innovative products to show off to the top industry leaders. Salt of the Earth will be demonstrating the genius Blend Bar concept and, for the first time ever, showing the new, travel-size Whipped Body Creme tube! All those visiting the 2011 ISPA show on Nov. 7-9 stop by booth #538 and check out Salt of the Earth.

To see more about the 2011 ISPA Conference & Expo click here.

Stay at Stein Eriksen Lodge

We all could use a "GNO" every once in awhile, whether it be a "guys night out" or a "girls night out." Luckily Salt of the Earth was able to pull some strings with the beautiful Stein Eriksen Lodge in Park City, UT for a much needed GIRLS night out! The beneficiaries of the amazing hook ups were Laura Heslop, the carer of the "Chief Care Officer" (Paul Heslop), also known as the wife, and friends. First off, the drive up to the Lodge was stunning as the mountain leaves had just started to change colors for the fall season. As we arrived to the magnificent entrance, all of the Stein Eriksen staff were so accommodating to us three girls who were slightly out of our element! Even so, they were very respectful and made us feel exceptional. The grounds are beautifully lined with trails winding through trees and flowers giving it that mountainous feel as we walked to our room.

And the room was amazing! It was a shame that life would only allow a one night stay because it was the kind of place you could spend forever. On our arrival, there was a surprising turn-down service complete with comfy robes and slippers.

The Spa at Stein Eriksen Lodge is sensational. We girls were regretting not spending the entire morning their before our pedicure treatments. The spa staff was very professional but in an inviting kind of way. We were lucky to make it to the spa early enough to enjoy the meditation area and spa bath.

Our pedicures started out with the choice of six different Salt of the Earth scents. Loving the cranberry tones in the cosmopolitan scent, we all chose it for our pedi products. It is the perfect scent to get us into the Fall spirit! The nail technicians then hand-mixed the cosmo scent oil into Salt of the Earth's Salt Glow Scrub and Whipped Body Creme. After a warm soak and buffering of our worn feet, the therapists used the freshly mixed Salt Glow Scrub to exfoliate any remaining, unwanted skin. The grapeseed oil, being the base of the scrub, rejuvenated our new, smooth skin. Combined with the cosmo scent, it could easily be one of my favorite products - yum! Then, we received a melting leg massage with the Whipped Body Creme. Rich in vitamins A & E, our legs and feet were getting geared up for the responsibilities of a working woman and stay-at-home mothers. Finally, our toes got glamorized with some fun paint to top it off. Overall, I think that we had a pretty good "GNO" and are looking forward to the next one! Thank you Stein Eriksen Lodge!

To see more of the Stein Eriksen Lodge click here.

Exclusive RED Door Spa Party

A toast to the Red Door Spa at Phoenix Biltmore for winning Salt of the Earth's retail contest! Red Door and Salt of the Earth combined forces and put on a fabulous party for their clients on August 23, 2011. The party turned out to be a success complete with red & white wine, chicken kabobs, mini cupcakes, free mini spa services, and custom blended Salt of the Earth products.

Paul Heslop (Chief Care Officer for Salt of the Earth) and his wife Laura flew in from Salt of the Earth headquarters near Salt Lake City and brought the innovative Blend Bar for custom blending Whipped Body Creme and Creamy Sugar Glow for the party goers. Red Door currently carries the Creme and Scrub in Thai Silk for their seasonal Silk Serenity Mani/Pedi services. It was a real treat for their clients to have a night to choose from over 20 scents and watch as their own products were created. It was a great evening and Salt of the Earth thanks Phoenix Biltmore Red Door for all of their hard work and new friendships!

**Coming this fall, Red Door Spas will introduce the Spiced Eden collection for their seasonal Mani/Pedi service. Looking forward to it!

Simplify with the Freshest of Ingredients

It is important to know exactly what is going in and ON our bodies. Salt of the Earth body scrubs and so simple and fresh you know they are good for your skin. After using a Salt, Sugar, or delicious Brown Sugar Body Scrub, your mind will feel refreshed as well as your skin from your knowledge of the simplest of ingredients.

Each Body Scrub starts with Salt of the Earth's precious nectar - Grapeseed Oil. A trace amount of Vitamin E is added to the oil to help with the shelf-life but it is also an added bonus to help soothe the skin. Our Grapeseed Oil is so natural and fresh and packed with vitamins your body will be loving you after just one use.

Next ingredient to be added is the wonderful scent. We have an enormous variety of fragrance and essential oils to choose from and the possibilities are endless because of our customization abilities! If all natural is what you are looking for, just ask one of our concocting pros for the 100% essential oil list.

Now to choose the grain of scrub...

Natural Salt - Salt is a simple mineral with an ancient history - a source of purity and balance used in every culture on Earth since before there was time! History books say that luxury salts were used to enhance the bathing experience and soften, exfoliate and revitalize the skin gazillions of years ago everywhere from Greece to China. Salt of the Earth uses pure sea salt extracted from the Great Salt Lake, a remnant of oneEarth's prehistoric lakes.

Pure Sugar - We all know how great sugar tastes, but many are not aware of the fabulous benefits it provides to our skin. For those of us with stressed or sensitive skin, this natural sweet exfoliate can be used in replacing salt to scrub off old, nasty dead skin cells. Let's say you just had a wax, shave or have a few cuts on your body - sugar is perfect because it still does the job, but is less abrasive than salt.

Brown Sugar - Smooth as silk, this super sweet brown sugar is the finest of grains. Divine to the touch, and refreshing to the senses, you will have to remind yourself over and over again not to accidently drop a scoop onto your tongue - it is that mouth-watering!

Increasing Spa Profits

We are all trying to be more profitable, the trick is knowing how to do that! In the June 2011 Pulse issue there is a great article called "Your Path to Profitability" that sheds some insight on how to increase your spa's revenue. To read the full article visit experienceispa.com

Here are some of the suggestions to help increase your spa's profits:

• Menu - Engineering: Tweaking the spa menu in order to maximize profits by nudging the customer towards the most profitable services on the menu. One way to accomplish this by not pressuring the clients is to list the most profitable services first on the menu. They will subconsciously be drawn towards those services by thinking they are the most popular or the best. The first step in this concept is to know which treatments are the most profitable. ResortSuite is one of the available softwares that can crunch the numbers for you and assist in the management of the business side of the spa.
• Know your Clientele: If your spa clientele is primarily travelers and vacationers, they go to the spa to find an escape. They look for treatments they can't get anywhere else; ones that are more elaborate and unique. Having a custom scent or product is a great way to make your spa one-of-a-kind. The client will be more incline to purchase retail products if they know that can't get it at there local spa. However, if the clients are mainly locals and repeat customers, they need monthly or weekly maintenance type services. Seasonal scents and services are also great for loyal clients; it creates a new experience with each visit. Simple adjustments to the spa menu according to the clientele type, can greatly increase profits
• Simplify: When there are too many options, people start to shut down. Offer a reasonable amount of services that cater towards your clients. "Often, the path to profitability is not based on quantity, but quality." - "Your Path to Profitablilty"

Silk Serenity at Red Door Spa

Elizabeth Arden is a true day spa pioneer, opening the first Red Door in 1910. With 100 years in the making, Red Door Spas have grown to over 30 locations nationwide both in resorts and day spas. Elizabeth Arden Red Door Spas have the expertise and skillfulness of creating the most memorable, relaxing experiences for their clients.

Experience the seasonal Silk Serenity Pedicure at Elizabeth Arden Red Door Spas with Salt of the Earth's own Paul Heslop. Visiting the spa at the Mystic Marriot in Conneticut, Paul was privileged to kick back and unwind from demanding business travels for an afternoon.
He says this about his visit - "I felt like my spa experience started well before my treatment because of the beautiful surroundings as I drove into the Mystic Marriot. Shortly after being warmly greeted at the door, I entered the men's relaxation area where I enjoyed complimentary beverages and snacks. Diana, the lead nail technician, was so friendly and did an amazing job on these overworked feet and legs! I was impressed with the design of the spa and way the staff treated all of their guests. I'm excited to visit many more Red Door Spas."

Red Door Silk Serenity Pedicure

Indulge in the sheer luxury and tranquility of silk. Soothe feet with an invigorating sugar scrub exfoliation followed by a moisturizing massage of rich body crème infused with Grapeseed oil, rich in vitamins A and E. A warm paraffin treatment seals in moisture and provides complete hydration, leaving you renewed and relaxed with silky-smooth skin and nails polished to perfection.

To find out more about Elizabeth Arden Red Door Spa services and locations, click here.

Men at the Spa

Men spa-goers is a growing trend. Many spas are taking advantage of this growing clientele by designing tailor-made mens treatments. Introducing masculine products and themes will help men feel more comfortable in their spa visit; they want to see something that is created just for them. With Father's Day approaching, what better time to cater to the growing mens' market.

Pictured below is a magnificent wet room at the Spa Brezza in the Hilton San Diego Resort which is inspired by Indonesia, Thailand, and India cultures.

May 2011 issue of Pulse Magazine, article The New Male Consumer says "Most men are looking for deep tissue massage as a way to relax or for sports recovery...A masculine, relaxing environment is critical for attracting and retaining male customers." Click here to read the full article in Pulse Magazine.

Salt of the Earth's Fire & Ice menthol-infused lotion is a great addition to a sports massage. This product allows for quick acting, long-lasting relief to overworked, strained areas. Men want results and are looking for a lasting impression. When this lotion is applied during a massage, the effects are felt well after the client leaves the spa. The Fire & Ice is also a great add-on retail product where clients can greatly benefit with home use.

With over 50 signature scents to choose from at Salt of the Earth, we offer many diverse blends that also target the mens' market. Some of our best selling mens' scent blends are:

Aloe & Green Tea - Take part in this traditional secret founded centuries ago, as you are subdued into an ancient trance.

Bamboo & Teak - For a rugged, masculine touch - add sandalwood, cedar wood, musk, and just a hint of sweet fruit to magnatize any woman.

Cool Water - Ladies watch out, you can't resist getting close to this refreshing aroma when complimented by someone tall, dark, and handsome.

Visit saltearthspa.com to see the full selection of manly scents or to inquire about the Fire & Ice soothing lotion.

Citrus Peel Package

Summer is approaching and it's time to get ready for exposed toes, short shorts, and bare shoulders! But before the summer attire can make its debut, you need to get those feet and that body ready for the sun. With a new season, clients want to see a new, refreshing flavor to the spa treatment choices. They want to see something that will perk them up and get them excited for any new adventures that await them this summer. Salt of the Earth has over 50 scents to help spas customize and create seasonal spa treatments designed for their clients. For the 2011 summer, we are promoting our revitalizing Citrus Peel scent - Feel the spritz as you bury your fingers into this fruity, tingly, frenzy!

Salt of the Earth's Summer package is featuring our flavorful Citrus Peel scent blend, made with a 100% essential oils of tangerine, orange, and grapefruit. Included in the package are:

• Promotional marketing ideas
• Professional copy written for spa menu
• Cost per treatment breakdown
• Retail and sampling program
• Treatment protocols

Email info@saltearthspa.com to gain full access to the Citrus Peel Spa Package!

Hilton San Diego Resort and Spa

Spa Brezza is the "shining jewel" of the Hilton San Diego. Recently renovated, this gorgeous spa incorporates inspiration from Indonesia, Thailand, and India. The Spa Brezza experience is one that takes you through ancient traditions with their custom-designed spa treatments.

A recent addition to the spa is Salt of the Earth's signature Blend Bar. Spa-goers can customize retail products to preserve their spa experience at home. Clients choose from 20 mouthwatering scents. This can be a little difficult to choose a favorite, but don't worry too much! The Spa Brezza staff is fully trained to help narrow it down for your mood. And when there are just two left to choose from, you don't have to single one out. Why not enjoy them both! Salt of the Earth has two products that can be mixed up at the Blend Bar: our luxurious Whipped Body Creme and delicious Sugar Glow Hand & Body Scrub.

Once scents and products are chosen by the client, watch as the Spa Brezza staff incorporates fresh, natural ingredients to create a delectable treat for home.

Salt of the Earth's Blend Bar is exclusive to Spa Brezza in the San Diego area. To find out more about the Hilton San Diego Resort and Spa click here.

Our Precious Nectar

GRAPESEED OIL

Salt of the Earth's precious healing nectar! We use light, natural grapeseed oil - rich in Vitamins A and E - to rebuild collagen, repair damaged skin and enhance the skin's resistance to oxidative damage. Known to the Europeans for centuries, we love the rich, moisturizing properties of this amazing oil.

Grapeseed oil is great to use as a massage oil, bath oil, or to target those especially dry and damaged areas on the body as a moisturizer.

The Spa Magazine article entitled Anti-Aging Secrets: The Benefits of Wine says it well! "The fruit of the vine is one of nature's most powerful anti-aging tools. It turns out the same antioxidants (called polyphenols) responsible for bolstering cardiovascular health and fighting cancer and obesity on the inside are capable of smoothing lines and erasing age spots on the outside."

Click here to see the full article at spamagazine.com

BLEND BAR in Paradise

Little Palm Island Resort and Spa in the beautiful Florida Keys is a true paradise. The amazing resort gives "getaway" a whole new meaning. Only accessible by boat, this 5 1/2 acre island features 30 oceanfront bungalow suites. There are no telephones or televisions; it is truly an escape from the world.

The exquisite spa is a SpaTerre, the signature spa of Noble House Hotels and Resorts. Salt of the Earth recently traveled to the remote Little Palm Island to set up and train the spa staff on our signature Blend Bar. Vacationers can be a part of the experience in their own products being made. Starting with fresh, natural ingredients of sugar and grapeseed oil and then the essential scent of their choice, the spa staff then mixes it all up. It's the perfect gift to remember a trip to paradise.

To find out more about Little Palm Island Resort and Spa, click here.

Las Vegas SPA BUZZ

EVENT March 28th: Salt of the Earth traveled to the beautiful ARIA hotel and casino in Las Vegas for a Spa Buzz event. We met with some fabulous spa directors and regional leaders within the spa industry. Salt of the Earth's mission is to create experiences, so of course our signature Blend Bar was present. We wanted to "mix it up" from the everyday body care lines these professionals are used to seeing. With our Blend Bar, we literally hand-mixed customized body goods for the Spa Buzz attendees. From our selection of over 50 scents, each person was able to choose for their mood!

Our innovative BLEND BAR mix station allows us to make a specialized product right in front of the customer!

Salt of the Earth was also promoting our Mother's and Father's Day scent selection:

Apricot Freesia - Spark your inner glow with this whimsical, fruity floral.

Pear Lily - Slip into your favorite pj's and softly sink your entire body into a dreamy sleep.

Lilac - Royalty and respect, pay tribute to Mom in this classic lilac with nuances of jasmine and rose.

Cool Water (Father's) - Ladies watch out, you can't resist getting close to this refreshing aroma when complimented by someone tall, dark, and handsome.

Find out more about our Blend Bar or Mother's/Father's Day specials here.