Express Spa Treatments

Every month the International Spa Association conducts a survey to hundreds of spa owners, managers, and industry professionals worldwide. Back in June 2009, respondents commonly cited that they have added or expanded 30-minute or "express" treatments offerings to help meet consumer demands. In fact 86% of all ISPA members offer a 30-minute (or less) treatment on their spa menu. When comparing to the same period in 2008, 46% of respondents experienced an increase in the number of shorter treatment bookings.

Today, everything is faster. Text messaging, drive-through dining, twitter, DVR, the list goes on. I have a hard time reading an entire email anymore, mostly skimming through and getting the main points. Time is one of the most precious resources today and there is not enough of it. Creating an express treatment at your spa may be the thing you need to push your spa through the difficult economy or to push you over the top. Find ways to market your express treatment to quick moving, busy people. Market yourself on Twitter. Talk to Human Resource managers at companies looking for fringe employee benefits. Sit down for a half hour and make a list of individuals or companies you know who love spa treatments, but lack the time to spend on a one or two hour treatment at your spa. These people are busy, so send them a quick email or note letting them know you are thinking of their time and have a service that might work for them.